Software, web and CRM.
I’m Morgan Quiroz, from David, Panama. I’ve spent more than five years building websites, software and automations. My work covers CRM, data and infrastructure, and I build my own products through OffShore Software. Here’s some of the work I’ve done.
01CRM strategy and marketing automation
02Architecture, data and API integrations
03Automation tool development
04Technical leadership and team mentoring
Stores, catalogs and a mobility startup’s website.
PANAMA / WEBA furniture and home goods site and catalog based in the Colón Free Zone.
Webmaster and web developer
I handle development and technical maintenance for its website and digital catalog. Based in the Colón Free Zone, FENS works with furniture, home goods and exports to other markets.
PANAMA / WEBAn online store for mattresses, furniture and sleep essentials in Panama.
Webmaster and web developer
I handle development and technical maintenance for its online store. The site brings together mattresses, furniture and sleep essentials alongside its physical stores in Panama City.
PANAMA / STARTUPA website for an app that helps people find, reserve and pay for parking.
Frontend development
I worked on the frontend of MAIAT’s website. The startup aims to make parking easier from your phone: find a spot, reserve it and pay without the runaround. My contribution was the web interface.
A one-off optimization for its online store in Trinidad and Tobago.
Web optimization collaboration
I contributed to a one-off optimization of the online store with the project team. That collaboration was temporary; I do not maintain the site today.
At BeRepublic I work on CRM, automation and tools for marketing teams.
Leadership of CRM strategy, MarTech implementation and process automation. Coordination with the CTO and Data, Campaigns, Fullstack and Operations teams to define technologies, methods, scope and estimates. This is where I’ve gained most of my CRM experience, working with teams in Panama and Barcelona.
Implementation of high-volume CRM experiences with Salesforce Marketing Cloud and Bloomreach. Development with AMPscript, SSJS, Data Extensions, email and SMS to connect data, content and campaigns.
Design and development of Python automations, API integrations and internal tools that replace manual processes. Application and service development with React, FastAPI, Flask, WordPress and OpenAI API.
Training colleagues who were new to CRM in platforms, data, automation logic and their application to real projects. Technical mentoring, knowledge transfer and coordination of team delivery.
At Verleur, I plan and build custom web services, from the technical approach through launch.
Planning, strategy, development and management of custom web services for The Verleur Group, a venture capital and startup incubation firm. Technical direction of the group’s projects in the United States and Panama, working with strategy, paid media and Operations. Evaluation, selection and testing of software, hardware and working methods. Definition of architecture, cost estimates, and team and staffing requirements, with delivery oversight from planning through development, launch and maintenance. Work with AWS, VPS and AI tools, alongside networks, servers and infrastructure. Coordination with Operations to secure the resources and access needed to keep systems running.
Salesforce Marketing Cloud, Bloomreach, Mailchimp, Selligent, AMPscript and SSJS.
SQL, Data Extensions, Power BI, Google Analytics and CRM data analysis.
Python, JavaScript, React, FastAPI, Flask, Node.js, PHP, REST APIs, WordPress and WooCommerce.
OpenAI API, RAG, document automation, AI-assisted development and tools for SaaS products.
AWS, VPS, networks and servers. Software and hardware evaluation, working methods, technical planning, cost estimation and team coordination.
AcampaSpots was a personal project I launched during the pandemic to learn how to take an idea from scratch to a working website. I set up WordPress and customized it to collect camping spots and outdoor activities in Panama. I spoke with farm owners, swimming spots, hostels and guides, and organized the information by province. It wasn’t conceived as a profitable business. I closed it in 2024 because of the maintenance it needed, but learning to test, build and launch an idea became the foundation for many of my later projects.
Día a Día interviewed me about the project on March 30, 2021.
Outside work, I play guitar and ride enduro. That’s how Backing Track started: I wanted an easier way to prepare songs for practice.
